Strategic planning is the process to help determine your organization's long-term goals and the actions you need to take to get there.
Strategic planning is a disciplined effort by your organization — board and staff — to produce fundamental decisions and actions that shape and guide what an organization is, what it does, and why it does it, with a focus on the future.
Strategic planning is simply a management tool to help an organization do a better job.
You'll find an excellent Strategic Planning Guide on The Kennedy Center's online resource artsmanager.org.
A Strategic Plan Templates
The attached documents are two different examples of potential areas an organization might focus on in a strategic planning process and two different ways to format a plan.