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Why Plan?

You have a dream for your organization. How can you move your dream into reality? How can you identify and set your organizational priorities?

How can you best focus limited resources to maximize the efforts of your staff, board and volunteers?

Why plan?

  • To identify the key issues for your organization
  • To define and state what you want to do in the future
  • To inform, excite, motivate board and staff about your work
  • To communicate to donors why they should Invest in your organization
  • To help you allocate scarce resources
  • To provide a roadmap for accomplishing your goals and objectives
Consider these major planning areas:
Other planning areas, such as Marketing and Budgeting, can be located in the appropriate smARTstart sections.
Sample planning model ›