smARTstart

The following is from an Arts & Business Council Seminar on Online Fundraising:
Presentation by Betsy Harman, Founder and Principal of Harman Interactive

Take a look at the following case studies to see these practices in action:
Case Study: Architreasure
Case Study: Luna Negra Dance Theater
Case Study: Teatro Vista

Resources:

1. A Primer on Online Fundraising for Nonprofit Organizations
2. Four Step Online Fundraising Plan (This site covers other fundraising techniques and practices as well.)